Stareva, Iliyana,

Social media and the rebirth of PR : the emergence of social media as a change driver for PR / Iliyana Stareva. - 1 online resource (127 pages) : illustrations, tables

Includes bibliographical references.

9783954896783 (e-book)


Social media--Marketing.
Online social networks--Germany.


Electronic books.

HF5414 / .S73 2014eb

658.872

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