Lorange, Peter,
From great to gone : why FMCG companies are losing the race for customers / Peter Lorange and Jimmi Rembiszewski. - 1 online resource (174 pages) : illustrations, tables
Includes bibliographical references and index.
9781472435576 (e-book)
Marketing research.
Consumer behavior.
Consumer goods.
New products.
Strategic planning.
Electronic books.
HF5415.2 / .L67 2014eb
658.4/012
From great to gone : why FMCG companies are losing the race for customers / Peter Lorange and Jimmi Rembiszewski. - 1 online resource (174 pages) : illustrations, tables
Includes bibliographical references and index.
9781472435576 (e-book)
Marketing research.
Consumer behavior.
Consumer goods.
New products.
Strategic planning.
Electronic books.
HF5415.2 / .L67 2014eb
658.4/012