Customer relationship management a global perspective / [electronic resource] : by Gerhard Raab ... [et al.]. - Aldershot, Hampshire, England ; Burlington, VT : Gower, c2008. - ix, 204 p. : ill.

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Customer relations--Management.


Electronic books.

HF5415.5 / .C83625 2008eb

658.8/12

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