Advances in international marketing Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing / [electronic resource] .
edited by K. Scott Swan, Shaoming Zou.
- Bingley : Emerald, 2012.
- xx, 339 p. : ill.
- Advances in international marketing ; v. 23 .
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Export marketing.
International business enterprises.
Electronic books.
HF1009.5 / .A3923 2012eb
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Export marketing.
International business enterprises.
Electronic books.
HF1009.5 / .A3923 2012eb