Napoli, Philip M.
Audience evolution new technologies and the transformation of media audiences / [electronic resource] : Philip M. Napoli. - New York : Columbia University Press, 2011. - xiii, 248 p. : ill.
Includes bibliographical references and index.
Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Mass media--Audiences.
Digital media--Technological innovations.
Electronic books.
P96.A83 / N35 2011eb
302.23
Audience evolution new technologies and the transformation of media audiences / [electronic resource] : Philip M. Napoli. - New York : Columbia University Press, 2011. - xiii, 248 p. : ill.
Includes bibliographical references and index.
Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Mass media--Audiences.
Digital media--Technological innovations.
Electronic books.
P96.A83 / N35 2011eb
302.23