Linoff, Gordon S.
Data mining techniques for marketing, sales, and customer relationship management / [electronic resource] : Gordon S. Linoff, Michael J.A. Berry. - 3rd ed. - Indianapolis, Ind. : Wiley Pub., Inc., 2011. - xl, 847 p. : ill.
Berry's name appears first on the 2nd ed. Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2012.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Data mining.
Marketing--Data processing.
Business--Data processing.
Electronic books.
HF5415.125 / .B47 2011eb
Data mining techniques for marketing, sales, and customer relationship management / [electronic resource] : Gordon S. Linoff, Michael J.A. Berry. - 3rd ed. - Indianapolis, Ind. : Wiley Pub., Inc., 2011. - xl, 847 p. : ill.
Berry's name appears first on the 2nd ed. Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2012.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Data mining.
Marketing--Data processing.
Business--Data processing.
Electronic books.
HF5415.125 / .B47 2011eb