The marketing century how marketing drives business and shapes society : The Chartered Institute of Marketing / [electronic resource] :
edited by Jeremy Kourdi.
- Chichester : Wiley, 2011.
- 272 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Chartered Institute of Marketing--History.
Marketing--History.
Electronic books.
HF5415 / .M386 2011eb
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Chartered Institute of Marketing--History.
Marketing--History.
Electronic books.
HF5415 / .M386 2011eb