Perrey, Jesko.
Retail marketing and branding a definitive guide to maximizing ROI / [electronic resource] : Jesko Perrey and Dennis Spillecke. - Chichester, West Sussex : Wiley, c2011. - xviii, 300 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Brand name products.
Retail trade.
Electronic books.
HF5415.1255 / .P47 2011eb
Retail marketing and branding a definitive guide to maximizing ROI / [electronic resource] : Jesko Perrey and Dennis Spillecke. - Chichester, West Sussex : Wiley, c2011. - xviii, 300 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Brand name products.
Retail trade.
Electronic books.
HF5415.1255 / .P47 2011eb