Arthur, Lisa.
Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. - 1 online resource (208 pages) : color illustrations
Includes bibliographical references and index.
9781118734056 (e-book)
Marketing--Management.
Marketing--Data processing.
Marketing research--Statistical methods.
Internet marketing.
Electronic books.
HF5415.13 / .A78 2013eb
658.8/3
Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. - 1 online resource (208 pages) : color illustrations
Includes bibliographical references and index.
9781118734056 (e-book)
Marketing--Management.
Marketing--Data processing.
Marketing research--Statistical methods.
Internet marketing.
Electronic books.
HF5415.13 / .A78 2013eb
658.8/3