Advanced database marketing innovative methodologies and applications for managing customer relationships / [electronic resource] :
edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.
- Burlington, Vt. : Gower, c2013.
- xx, 324 p. : ill.
Includes bibliographical references and index.
pt. I. Methods -- pt. II. Applications.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Database marketing.
Consumer profiling.
Customer relations.
Electronic books.
HF5415.126 / .A377 2013eb
658.8/120285574
Includes bibliographical references and index.
pt. I. Methods -- pt. II. Applications.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Database marketing.
Consumer profiling.
Customer relations.
Electronic books.
HF5415.126 / .A377 2013eb
658.8/120285574