Hansen, Flemming.
Emotions, advertising and consumer choice [electronic resource] / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen. - 1st ed. - [Denmark] : Copenhagen Business School Press, 2007. - 462 p. : ill.
Includes bibliographical references (p. [431]-462).
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior.
Advertising--Psychological aspects.
Electronic books.
HF5415.32 / .H37 2007eb
658.8/342
Emotions, advertising and consumer choice [electronic resource] / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen. - 1st ed. - [Denmark] : Copenhagen Business School Press, 2007. - 462 p. : ill.
Includes bibliographical references (p. [431]-462).
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior.
Advertising--Psychological aspects.
Electronic books.
HF5415.32 / .H37 2007eb
658.8/342