Ridout, Travis N., 1974-
The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz. - Philadelphia : Temple University Press, 2011. - x, 186 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Political campaigns--United States.
Advertising, Political--United States.
Electronic books.
JK2281 / .R54 2011eb
324.7/30973
The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz. - Philadelphia : Temple University Press, 2011. - x, 186 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Political campaigns--United States.
Advertising, Political--United States.
Electronic books.
JK2281 / .R54 2011eb
324.7/30973