Jaffe, Joseph.
Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda. - 1 online resource (290 pages)
Includes index.
9781118808429 (e-book) 9781118808399 (e-book)
Advertising.
Marketing--Technological innovations.
Internet marketing.
Digital media.
Electronic books.
HF5823 / .J298 2014eb
659.1
Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda. - 1 online resource (290 pages)
Includes index.
9781118808429 (e-book) 9781118808399 (e-book)
Advertising.
Marketing--Technological innovations.
Internet marketing.
Digital media.
Electronic books.
HF5823 / .J298 2014eb
659.1