Palfrey, John G. 1972-

Intellectual property strategy [electronic resource] / John Palfrey. - Cambridge, Mass. : MIT Press, c2012. - 1 v. (various pagings). - The MIT Press essential knowledge series . - MIT Press essential knowledge series. .

Includes bibliographical references and index.

Executive summary -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Intellectual property--Management.


Electronic books.

HD53 / .P35 2012eb

658.15/2

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