Danziger, Pamela N.

Let them eat cake marketing luxury to the masses-as well as the classes / [electronic resource] : Pamela N. Danziger. - Chicago, IL : Dearborn Trade Pub., c2005. - xix, 299 p.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Affluent consumers--Psychology.
Luxuries--Marketing.
Consumer behavior.


Electronic books.

HF5415.32 / .D357 2005eb

658.8/343

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