Tanner, John F.,
Analytics and dynamic customer strategy : big profits from big data / John F. Tanner, Jr. - 1 online resource (256 pages) : illustrations (some color)
Includes bibliographical references and index.
9781118919781 (e-book)
Customer relations.
Relationship marketing.
Big data.
Electronic books.
HF5415.5 / .T366 2014eb
658.8/34
Analytics and dynamic customer strategy : big profits from big data / John F. Tanner, Jr. - 1 online resource (256 pages) : illustrations (some color)
Includes bibliographical references and index.
9781118919781 (e-book)
Customer relations.
Relationship marketing.
Big data.
Electronic books.
HF5415.5 / .T366 2014eb
658.8/34