Manu, Alexander, 1954-
Behavior space play, pleasure and discovery as a model for business value / [electronic resource] : Alexander Manu. - Farnham ; Burlington, Vt. : Gower, c2012. - xiv, 234 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Creative ability in business.
New products.
Product design.
Consumer behavior.
Strategic planning.
Electronic books.
HD53 / .M3627 2012eb
658.4/094
Behavior space play, pleasure and discovery as a model for business value / [electronic resource] : Alexander Manu. - Farnham ; Burlington, Vt. : Gower, c2012. - xiv, 234 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Creative ability in business.
New products.
Product design.
Consumer behavior.
Strategic planning.
Electronic books.
HD53 / .M3627 2012eb
658.4/094