Napoli, Philip M.
Audience economics media institutions and the audience marketplace / [electronic resource] : Philip M. Napoli. - New York : Columbia University Press, c2003. - x, 235 p.
Includes bibliographical references (p. [199]-227) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Television advertising.
Television advertising--United States.
Electronic books.
HF6146.T42 / N364 2003eb
659.14/3
Audience economics media institutions and the audience marketplace / [electronic resource] : Philip M. Napoli. - New York : Columbia University Press, c2003. - x, 235 p.
Includes bibliographical references (p. [199]-227) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Television advertising.
Television advertising--United States.
Electronic books.
HF6146.T42 / N364 2003eb
659.14/3