Trout, Jack.
In search of the obvious the antidote for today's marketing mess / [electronic resource] : Jack Trout. - Hoboken, N.J. : John Wiley & Sons, c2008. - xv, 208 p.
Includes bibliographical references (p. 195-197) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing.
Advertising--Brand name products.
Electronic books.
HF5415 / .T729 2008eb
658.8
In search of the obvious the antidote for today's marketing mess / [electronic resource] : Jack Trout. - Hoboken, N.J. : John Wiley & Sons, c2008. - xv, 208 p.
Includes bibliographical references (p. 195-197) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing.
Advertising--Brand name products.
Electronic books.
HF5415 / .T729 2008eb
658.8