Oriard, Michael.
Brand NFL making and selling America's favorite sport / [electronic resource] : Michael Oriard ; with a new afterword by the author. - Chapel Hill, N.C. : University of North Carolina Press, 2007. - 332 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
National Football League.
Football--Marketing.--United States
Football--Management.--United States
Electronic books.
GV954.3 / .O75 2007eb
Brand NFL making and selling America's favorite sport / [electronic resource] : Michael Oriard ; with a new afterword by the author. - Chapel Hill, N.C. : University of North Carolina Press, 2007. - 332 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
National Football League.
Football--Marketing.--United States
Football--Management.--United States
Electronic books.
GV954.3 / .O75 2007eb