Stratten, Scott.
UnMarketing stop marketing. Start engaging / [electronic resource] : Scott Stratten. - Rev. and updated. - Hoboken, N.J. : Wiley, c2012. - xiv, 251 p.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Relationship marketing.
Viral marketing.
Electronic books.
HF5415.55 / .S76 2012eb
658.8/02
UnMarketing stop marketing. Start engaging / [electronic resource] : Scott Stratten. - Rev. and updated. - Hoboken, N.J. : Wiley, c2012. - xiv, 251 p.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Relationship marketing.
Viral marketing.
Electronic books.
HF5415.55 / .S76 2012eb
658.8/02