Heath, Robert, 1947-
Seducing the subconscious the psychology of emotional influence in advertising / [electronic resource] : Robert Heath. - Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012. - xi, 248 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising--Psychological aspects.
Emotions.
Electronic books.
HF5822 / .H37 2012eb
659.101/9
Seducing the subconscious the psychology of emotional influence in advertising / [electronic resource] : Robert Heath. - Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012. - xi, 248 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising--Psychological aspects.
Emotions.
Electronic books.
HF5822 / .H37 2012eb
659.101/9