Haimowitz, Ira J.
Healthcare relationship marketing strategy, design and measurement / [electronic resource] : Ira J. Haimowitz. - Farnham, Surrey ; Burlington, VT : Ashgate, 2011. - xxi, 237 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Drugs--Marketing.
Pharmaceutical industry.
Relationship marketing.
Electronic books.
HD9665.5 / .H35 2011eb
615.1068/8
Healthcare relationship marketing strategy, design and measurement / [electronic resource] : Ira J. Haimowitz. - Farnham, Surrey ; Burlington, VT : Ashgate, 2011. - xxi, 237 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Drugs--Marketing.
Pharmaceutical industry.
Relationship marketing.
Electronic books.
HD9665.5 / .H35 2011eb
615.1068/8