Burnett, John J.
Promotion management : a strategic approach John J. Burnett. - St. Paul, Minn. : West Pub. Co., c1984. - xvii, 615 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0314778519
83021801
Sales promotion.
HF5438.5 / .B843
Promotion management : a strategic approach John J. Burnett. - St. Paul, Minn. : West Pub. Co., c1984. - xvii, 615 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0314778519
83021801
Sales promotion.
HF5438.5 / .B843