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Grönroos, Christian, 1947-

Legends in marketing. Christian Grönroos / Christian Grönroos series editor, Jagdish N. Sheth, Ph.D. - 8 volumes ; cm. - Legends in marketing .

Includes bibliographical references.

ISBN: 9788132110026 (hardback : alk. paper)

LCCN: 2013037200

Subjects--Personal Names:
Grönroos, Christian, 1947-

Subjects--Topical Terms:
Marketing.
Marketing research.
Communication in marketing.

LC Class. No.: HF5415 / .G756 2013

Dewey Class. No.: 658.80092

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