Jewler, A. Jerome.
Creative strategy in advertising / A. Jerome Jewler. - 2nd ed. - Belmont, Calif. : Wadsworth, c1985. - xvi, 304 p. : ill. ; 24 cm. - Wadsworth series in mass communication .
Includes index.
Bibliography: p. 293-294.
0534038794 (pbk.)
84011831
Advertising copy.
Advertising layout and typography.
HF5825 / .J46 1985
659.13/2
Creative strategy in advertising / A. Jerome Jewler. - 2nd ed. - Belmont, Calif. : Wadsworth, c1985. - xvi, 304 p. : ill. ; 24 cm. - Wadsworth series in mass communication .
Includes index.
Bibliography: p. 293-294.
0534038794 (pbk.)
84011831
Advertising copy.
Advertising layout and typography.
HF5825 / .J46 1985
659.13/2