Rayport, Jeffrey F.
Cases in e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - Boston : McGraw-Hill/Irwin marketspaceU, c2002. - xix, 631 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0072500956
2001087307
Electronic commerce--Case studies.
Internet marketing--Case studies.
Internet advertising--Case studies.
HF5548.32 / .R387 2002
658.8/4
Cases in e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - Boston : McGraw-Hill/Irwin marketspaceU, c2002. - xix, 631 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0072500956
2001087307
Electronic commerce--Case studies.
Internet marketing--Case studies.
Internet advertising--Case studies.
HF5548.32 / .R387 2002
658.8/4