McNeal James U.
Consumer behavior, classical and contemporary dimensions / [edited by] James U. McNeal and Stephen W. McDaniel. - Boston : Little, Brown, c1982. - xix, 505 p. : ill. ; 24 cm.
Intended to supplement: Consumer behavior, an integrative approach / James U. McNeal. 1982.
Includes bibliographies and indexes.
0316563102
81014652
Consumer behavior.
HF5415.3 / .M35 Suppl.
658.8/342
Consumer behavior, classical and contemporary dimensions / [edited by] James U. McNeal and Stephen W. McDaniel. - Boston : Little, Brown, c1982. - xix, 505 p. : ill. ; 24 cm.
Intended to supplement: Consumer behavior, an integrative approach / James U. McNeal. 1982.
Includes bibliographies and indexes.
0316563102
81014652
Consumer behavior.
HF5415.3 / .M35 Suppl.
658.8/342