Aaker, David A.
Advertising management / David A. Aaker, Rajeev Batra, John G. Myers. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1992. - xiii, 593 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0130141011
91024126
Advertising--Management.
HF5823 / .A13 1992
659.1
Advertising management / David A. Aaker, Rajeev Batra, John G. Myers. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1992. - xiii, 593 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0130141011
91024126
Advertising--Management.
HF5823 / .A13 1992
659.1