Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. - 19th edition. - xl, 725 pages : color illustrations ; 29 cm
Includes bibliographical references and index.
9780078028984 0078028981
2012049765
Marketing--Management.
HF5415.13 / .M369 2014
658.8
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. - 19th edition. - xl, 725 pages : color illustrations ; 29 cm
Includes bibliographical references and index.
9780078028984 0078028981
2012049765
Marketing--Management.
HF5415.13 / .M369 2014
658.8