Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. - 11e. - xli, 764 pages : color illustrations ; 29 cm
Includes bibliographical references and indexes.
9781259548147 1259548147
2016054719
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2018
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. - 11e. - xli, 764 pages : color illustrations ; 29 cm
Includes bibliographical references and indexes.
9781259548147 1259548147
2016054719
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2018
659.1