Cheverton, Peter.
Key marketing skills strategies, tools, and techniques for marketing success / [electronic resource] : Peter Cheverton ; [foreword by Malcolm McDonald]. - 2nd ed. - London ; Sterling, VA : Kogan Page, 2004. - xiii, 383 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing.
Strategic planning.
Electronic books.
HF5415 / .C52254 2004eb
658.8
Key marketing skills strategies, tools, and techniques for marketing success / [electronic resource] : Peter Cheverton ; [foreword by Malcolm McDonald]. - 2nd ed. - London ; Sterling, VA : Kogan Page, 2004. - xiii, 383 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing.
Strategic planning.
Electronic books.
HF5415 / .C52254 2004eb
658.8