The role of information and communications technology in transforming marketing theory and practice [electronic resource] /
guest editors, Peter Naude and Christopher P. Holland.
- [Bradford, England] : Emerald Group Pub., 2004.
- p. 95-160.
- Journal of business & industrial marketing ; v. 19, no. 3, 2004 .
- Journal of business & industrial marketing ; v. 19, no. 3. .
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Information technology.
Marketing.
Electronic books.
HD30.2 / .R65 2004eb
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Information technology.
Marketing.
Electronic books.
HD30.2 / .R65 2004eb