Karunakaran, K.
Marketing management [electronic resource] / K. Karunakaran. - 2nd rev. & enl. ed. - Mumbai [India] : Himalaya Pub. House, 2008. - 427 p. : ill.
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Management.
Electronic books.
HF5415.13 / .K37 2008eb
Marketing management [electronic resource] / K. Karunakaran. - 2nd rev. & enl. ed. - Mumbai [India] : Himalaya Pub. House, 2008. - 427 p. : ill.
Includes bibliographical references.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Management.
Electronic books.
HF5415.13 / .K37 2008eb