Surdak, Christopher.

Data crush : how the information tidal wave is driving new business opportunities / Christopher Surdak. - 1 online resource (311 pages) : illustrations

Includes bibliographical references and index.

part one. What's driving the data crush? -- part two. The impact on business -- part three. How successful businesses will respond.

9780814433751 (e-book)


Information technology--Management.
Marketing research--Data processing.
Business intelligence--Data processing.
Big data.


Electronic books.

HD30.2 / .S87 2014eb

658.4/038

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