Marconi, Joe.
Cause marketing build your image and bottom line through socially responsible partnerships, programs, and events / [electronic resource] : Joe Marconi. - Chicago : Dearborn Trade Pub., c2002. - xiii, 223 p. : ill.
Includes bibliographical references (p. 213-214) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Social marketing.
Electronic books.
HF5414 / .M37 2002eb
658.8
Cause marketing build your image and bottom line through socially responsible partnerships, programs, and events / [electronic resource] : Joe Marconi. - Chicago : Dearborn Trade Pub., c2002. - xiii, 223 p. : ill.
Includes bibliographical references (p. 213-214) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Social marketing.
Electronic books.
HF5414 / .M37 2002eb
658.8