The impact of cultural characteristics on international web design in marketing communications (Record no. 123400)

000 -LEADER
fixed length control field 01309nam a2200325 a 4500
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Breiten�oder, Anna F.
245 14 - TITLE STATEMENT
Title The impact of cultural characteristics on international web design in marketing communications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hamburg :
Name of publisher Diplomica Verlag,
Year of publication 2009.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 63 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Communication in marketing.
Topical Term Marketing
Topical Term Web sites
Topical Term Social psychology.
Topical Term International trade.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://site.ebrary.com/lib/rucke/Doc?id=10487865

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