Humor in advertising (Record no. 140689)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01246nam a22003134a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1/02/07 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Gulas, Charles S., |
| 245 10 - TITLE STATEMENT | |
| Title | Humor in advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Armonk, N.Y. : |
| Name of publisher | M.E. Sharpe, Inc., |
| Year of publication | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 240 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Wit and humor in advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weinberger, Marc G. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10178120 |
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