Updating the USDA national breastfeeding campaign (Record no. 141812)
| 000 -LEADER | |
|---|---|
| fixed length control field | 03093nam a2200469 a 4500 |
| 245 10 - TITLE STATEMENT | |
| Title | Updating the USDA national breastfeeding campaign |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Washington, D.C. : |
| Name of publisher | National Academies Press, |
| Year of publication | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 114 p. : |
| Other physical details | ill. (some col.), col. maps. |
| 500 ## - GENERAL NOTE | |
| General note | "Food and Nutrition Board." |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Opening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Breastfeeding |
| Topical Term | Breastfeeding |
| Topical Term | Breastfeeding promotion |
| Topical Term | Poor women |
| Topical Term | Infants |
| Topical Term | Health promotion |
| Topical Term | Nuclear facilities |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Whitacre, Paula. |
| Personal name | Moats, Sheila A. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10520723 |
| 520 ## - SUMMARY, ETC. | |
| -- | source other than the Library of Congress. |
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