Hey, Whipple, squeeze this! (Record no. 147127)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02208nam a2200337 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.13/2 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sullivan, Luke. |
| 245 10 - TITLE STATEMENT | |
| Title | Hey, Whipple, squeeze this! |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, N.J. : |
| Name of publisher | Wiley, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 386 p. : |
| Other physical details | ill., port. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising copy. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bennett, Sam. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10531431 |
| 520 ## - SUMMARY, ETC. | |
| -- | Provided by publisher. |
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