The challenges facing brand managers today (Record no. 173313)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01399nam a2200337 a 4500 |
| 245 04 - TITLE STATEMENT | |
| Title | The challenges facing brand managers today |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | [Bradford] : |
| Name of publisher | Emerald Insight, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | p. [386]-488. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Journal of product & brand management : featuring pricing strategy & practice, |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | New products |
| Topical Term | New products |
| Topical Term | Branding (Marketing) |
| Topical Term | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Guzm�an, Francisco. |
| Personal name | Iglesias, Oriol. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10651494 |
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