Creating passionbrands (Record no. 194622)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01708nam a2200337Ia 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/343 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Edwards, Helen, |
| 245 10 - TITLE STATEMENT | |
| Title | Creating passionbrands |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Sterling, Va. : |
| Name of publisher | Kogan Page Limited, |
| Year of publication | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 244 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products. |
| Topical Term | House brands. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, Derek, |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10096177 |
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