Measuring the networked nonprofit (Record no. 207635)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02773nam a2200373 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5/036 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kanter, Beth, |
| 245 10 - TITLE STATEMENT | |
| Title | Measuring the networked nonprofit |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | San Francisco : |
| Name of publisher | Jossey-Bass, a Wiley imprint, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii, 301 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. Introduction of concepts -- pt. 2. Basic measurement principles, how-tos, and best practices -- pt. 3. Advanced measurement concepts. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures. Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine. Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals. This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Nonprofit organizations. |
| Topical Term | Social networks. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Delahaye Paine, Katie, |
| Personal name | Paarlberg, William T. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10612543 |
| 520 ## - SUMMARY, ETC. | |
| -- | Provided by publisher. |
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