The handbook of market intelligence (Record no. 221065)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02350nam a2200397 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hedin, Hans. |
| 245 14 - TITLE STATEMENT | |
| Title | The handbook of market intelligence |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, N.J. : |
| Name of publisher | Wiley, |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 244 p. : |
| Other physical details | ill. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. Market intelligence in global organizations -- pt. 2. Roadmap to world class market intelligence -- pt. 3. Market intelligence for key user groups -- pt. 4. Developing world class market intelligence programs. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business intelligence. |
| Topical Term | Marketing research. |
| Topical Term | Business intelligence |
| Topical Term | Marketing research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hirvensalo, Irmeli. |
| Personal name | Vaarnas, Markko. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10504156 |
| 520 ## - SUMMARY, ETC. | |
| -- | Provided by publisher. |
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