Branded entertainment (Record no. 236166)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01150nam a2200289Ia 4500 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lehu, Jean-Marc. |
| 245 10 - TITLE STATEMENT | |
| Title | Branded entertainment |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Kogan Page, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 266 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product placement in mass media. |
| Topical Term | Advertising |
| Topical Term | Product management. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10177055 |
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