Destination marketing and management (Record no. 241807)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01780nam a2200337 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 910.68/8 |
| 245 00 - TITLE STATEMENT | |
| Title | Destination marketing and management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cambridge : |
| Name of publisher | CAB International, |
| Year of publication | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 370 p. : |
| Other physical details | ill. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Tourism |
| Topical Term | Tourism |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wang, Youcheng. |
| Personal name | Pizam, Abraham. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10500307 |
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