UnMarketing (Record no. 244511)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01186nam a2200337Ia 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Stratten, Scott. |
| 245 10 - TITLE STATEMENT | |
| Title | UnMarketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. and updated. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, N.J. : |
| Name of publisher | Wiley, |
| Year of publication | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 251 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Relationship marketing. |
| Topical Term | Viral marketing. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10538768 |
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