| 000 -LEADER |
| fixed length control field |
00828nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20250123132724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
160525b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
2009046166 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780077286408 (pbk. : alk. paper) |
|
| International Standard Book Number |
0077286405 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
| Transcribing agency |
DLC |
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Modifying agency |
DLC |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
P90 |
| Item number |
.B284 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Baran, Stanley J. |
| 245 ## - TITLE STATEMENT |
| Title |
Introduction to Mass Communication and Media: |
| Remainder of title |
Media Literacy and Culture |
| 250 ## - EDITION STATEMENT |
| Edition statement |
6th ed. |
| Remainder of edition statement |
Updated |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
1 v. (various pagings) |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Mass media. |
|
| Topical term or geographic name as entry element |
Media literacy. |
|
| Topical term or geographic name as entry element |
Mass media and culture. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
Long Loan Books |