| 000 -LEADER |
|---|
| fixed length control field |
00404nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180219130759.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180219b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789814577663. |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
N/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator code |
J.Paul Peter ...at al. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Management. |
| Remainder of title |
Knowledge and Skills |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
2011 |
| Name of publisher, distributor, etc |
McGraw_Hill Education |
| Date of publication, distribution, etc |
2013 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Long Loan Books |