| 000 -LEADER |
|---|
| fixed length control field |
00395nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190918113922.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190918b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256128774 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
N/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
E.Jerome McCarthy |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Basic Marketing:A Global Managerial Approach |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11 ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
United States |
| Name of publisher, distributor, etc |
Richard Irwin |
| Date of publication, distribution, etc |
1993 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Long Loan Books |